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Auteur : Robert Day Edition : McGraw-Hill Pages: 528 Format: pdf
Fully revised and packed with current case studies, ForensicGeotechnical and Foundation Engineering, Second Edition provides a step-by-step approach to conducting a professional forensic geotechnicaland foundation investigation. This authoritative resource explains how to:· Investigate damage, deterioration, and collapse in a structure· Determine what caused the damage· Develop repair recommendations· Diagnose cracks· Prepare files and reports· Avoid civil liabilityHelpful charts and photographs aid in your understanding of the material covered. With expert advice on all aspects of the process--from accepting the assignment to delivering compelling testimony--this is a practical, all-in-one guide to geotechnical and foundation investigations in forensic engineering.Explains how to investigate damage due to:
Settlement of structures -Expansive soil - Lateral Movement -Earthquakes - Erosion -Deterioration - Bearing Capacity Failures - Shrinkage Cracking of ConcreteFoundations -Timber Decay - Soluble Soil - Groundwater and Moisture Problems - And Other Causes
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How to measure marketing effectivenessAuteur : McDonald ,Peter MounceyEdition : Kogan Page Pages:305 Format: pdfOne of the biggest issues facing marketers today is accountability for marketing expenditure.No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.Dozens of charts and tables illustrate the concepts in two-color print.Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
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How to Ask, Make It Legal & Make It Work
Auteur : ASHEESH ADVANI Edition : Nolo Pages:312 Format: pdfAbout this ebook Skipping the bank is an option learn how to ask for money from trusted family and friends, keep it legal, and keep everybody happy. About 65% of domestic banks report that they have tightened their lending standards for commercial and industrial loans to small firms.Many entrepreneurs at the early and often untested stages of launching or expanding a small business are having difficulty qualifying for traditional bank loans or venture capital in the down economy, particularly those with poor credit ratings. Business Loans From Family & Friends opens a window on an area of lending that accounts for more than 50% of all startup business investment dollars, and, additionally, is a great resource for those who have identified their lending friends or family, but want to know how to structure the deal so that everyone understands it and no one gets hurt.
