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  • Dictionary of Civil Engineering

    Auteur : Jean-Paul Kurtz Edition :Springer  Pages: 1535 Format: pdf Language:English

    This English book of the French publication, Dictionnaire du Génie Civil, published by the Conseil International de la Langue Française in 1997).will be a valuable reference tool for civil engineers. There are over 12,000 definitions accompanied by more than 1,300 charts, tables, and graphs. This dictionary is a comprehensive compilation of definitions, examples and descriptions - from the study of soils, and the various materials and equipment used, including the most common architectural terms as they relate to civil engineering. The clear and concise presentation of this dictionary will easily clarify often confusing concepts and correct other lexicological errors. This compendium will be an invaluable tool not only for civil engineers, but also for lawyers, contractors, engineering and design departments, architects, etc. and all trade associations involved with this discipline. This dictionary may also be used as a valuable teaching tool.


    Download this ebook : Dictionary of Civil Engineering

  • FUNDAMENTALS OF MARKETING

    Auteur : Marilyn A. Stone,John Desmond  Edition :Routlege  Pages: 505 Format: pdf
    Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
    The text analyzes the marketing mix  product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
    Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. 
    Download this book : FUNDAMENTALS OF MARKETING