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Economics in One Lesson
The Shortest and Surest Way to Understand Basic Economics
Auteur : Henry Hazlitt Publisher :Three Rivers Press Page :111 Language: English
A million copy seller, Henry Hazlitt’s Economics in One Lesson is a classic economic primer. But it is also much more, having become a fundamental influence on modern “libertarian” economics of the type espoused by Ron Paul and others.Considered among the leading economic thinkers of the “Austrian School,” which includes Carl Menger, Ludwig von Mises, Friedrich (F.A.) Hayek, and others, Henry Hazlitt (1894-1993), was a libertarian philosopher, an economist, and a journalist. He was the founding vice-president of the Foundation for Economic Education and an early editor of The Freeman magazine, an influential libertarian publication. Hazlitt wrote Economics in One Lesson, his seminal work, in 1946. Concise and instructive, it is also deceptively prescient and far-reaching in its efforts to dissemble economic fallacies that are so prevalent they have almost become a new orthodoxy.Many current economic commentators across the political spectrum have credited Hazlitt with foreseeing the collapse of the global economy which occurred more than 50 years after the initial publication of Economics in One Lesson. Hazlitt’s focus on non-governmental solutions, strong — and strongly reasoned — anti-deficit position, and general emphasis on free markets, economic liberty of individuals, and the dangers of government intervention make Economics in One Lesson, every bit as relevant and valuable today as it has been since publication.Download this ebook : Economics in One Lesson
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Ce livre couvre l’ensemble de la fonction Marketing :Les Savoirs : notions de marketing stratégique,opérationnel, client, mix-marketing…Les Savoir-faire : réaliser une étude, un plan marketing,une veille efficace ; segmenter et cibler un marché ;piloter une innovation ; construire une communicationmulticanal ; préparer un budget…Les Savoir-être : comportements efficaces dans lesrelations interpersonnelles, pour faire face auxcomportements difficiles, pour convaincre, gérer sontemps, être créatif…Ses atouts sont :Un contenu actuel et exhaustif, issu de vingt ans depratique du marketing.Une circulation aisée dans l’ouvrage, grâce à une miseen page aérée et interactive : onglets, renvois, mise encouleur, encadrés…Un caractère fortement opérationnel, à travers desfiches action et de nombreux exercices d’application.Auteur :Nathalie Van Laethem Edition:Dunod Pages:514 Format:pdf Language:FrenshTélécharger ce livre électronique :Toute la Fonction Marketing
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From SBA Loans and Credit Cards to Common Stock and Partnership InterestsAuteur : James E. Burk,Richard P. Lehmann Edition: SPHINX Pages:339 Format: pdfSecure your business's future using the right SBA loan, bank loan or equity financing for you. When it comes to your chances of receiving financing and doing it right, Financing Your Small Business provides you with all the answers you need. It helps you find ways to combine various types of financing and shows you how to get the money you need.Learn:
How to get a bank loan
How to make a better presentation How to get attention with your business plan
How to choose professionals
How to value your business
How to determine your investors' status
How to avoid securities law problems
How to find investors
From SBA loans to venture capital sources, Financing Your Small Business shows you all the ways to get the money you need
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How to measure marketing effectivenessAuteur : McDonald ,Peter MounceyEdition : Kogan Page Pages:305 Format: pdfOne of the biggest issues facing marketers today is accountability for marketing expenditure.No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.Dozens of charts and tables illustrate the concepts in two-color print.Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
