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From SBA Loans and Credit Cards to Common Stock and Partnership InterestsAuteur : James E. Burk,Richard P. Lehmann Edition: SPHINX Pages:339 Format: pdfSecure your business's future using the right SBA loan, bank loan or equity financing for you. When it comes to your chances of receiving financing and doing it right, Financing Your Small Business provides you with all the answers you need. It helps you find ways to combine various types of financing and shows you how to get the money you need.Learn:
How to get a bank loan
How to make a better presentation How to get attention with your business plan
How to choose professionals
How to value your business
How to determine your investors' status
How to avoid securities law problems
How to find investors
From SBA loans to venture capital sources, Financing Your Small Business shows you all the ways to get the money you need
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How to measure marketing effectivenessAuteur : McDonald ,Peter MounceyEdition : Kogan Page Pages:305 Format: pdfOne of the biggest issues facing marketers today is accountability for marketing expenditure.No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.Dozens of charts and tables illustrate the concepts in two-color print.Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
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How to Ask, Make It Legal & Make It Work
Auteur : ASHEESH ADVANI Edition : Nolo Pages:312 Format: pdfAbout this ebook Skipping the bank is an option learn how to ask for money from trusted family and friends, keep it legal, and keep everybody happy. About 65% of domestic banks report that they have tightened their lending standards for commercial and industrial loans to small firms.Many entrepreneurs at the early and often untested stages of launching or expanding a small business are having difficulty qualifying for traditional bank loans or venture capital in the down economy, particularly those with poor credit ratings. Business Loans From Family & Friends opens a window on an area of lending that accounts for more than 50% of all startup business investment dollars, and, additionally, is a great resource for those who have identified their lending friends or family, but want to know how to structure the deal so that everyone understands it and no one gets hurt.
